7 Reasons You’re Not Getting Any Matches
People around the world are frustrated. They’re tired of “putting in the time”, swiping left and right all day and night, only to get no matches themselves. So they uninstall Tinder and give Bumble a shot. Then that doesn’t work so they try out Hinge. Then that doesn’t work, so they decide to go dumpster diving on Plenty of Fish.
It’s not the apps that suck - it’s your dating profile.
I get to see a lot of really bad dating profiles. A big part of my job is helping clients around the world design a dating profile strategy. Yes - that’s right, a strategy. This is in direct contrast to the haphazard way that most people who sign up for dating apps approach the process (i.e. shitty pictures with poor lighting and a pithy bio). Think about it this way - would you rather live in a house that’s been designed by an architect or one that’s been designed by a contractor who drives one of those creepy white vans with blacked-out windows?
A successful dating profile is strategically designed from the ground up with a specific outcome in mind. And a little bit of effort and planning can go a looooooong way towards improving your match quantity and quality. The DO’s and DON’Ts below are simple shortcuts you can take to improve your dating profile before buckling down and developing a strategy.
So, onto the 7 reasons why you’re not getting any matches. The point of this article is not to make fun of anyone, but to give honest feedback on how to improve the way you’re communicating who you are and what you want.
Here’s the quick list (in case you have the attention span of a millennial)
You only have one photo
You’re wearing sunglasses in every pic
You have NO BIO
You have dead animals in your profile pic
Your main photo is not of you
Your bio just says, “If you want to know, just ask.”
All your photos are in a group
You only have one photo
Thank you, NEXT! One photo (even if it’s a GREAT photo) is almost a guaranteed left swipe. When it comes down to it no one wants to be “catfished” and nothing screams catfish like one photo.
Action: Simply, add more photos. It’s also good to have at least one full-body photo.
You’re wearing sunglasses in every pic
Everyone looks great in sunglasses. NO ONE wants to be guessing what you look like without your shades on.
Action: Limit your dating profile to one photo with sunglasses.
You have NO BIO
I get it, I do. You think why even write a bio, no one even reads it, right?! Wrong.
Most men & women decide in the first few seconds of viewing a profile picture if it’s a “maybe” or not. Your chances of getting a left swipe are INFINITELY greater if you have no bio to reference.
Action: Keep it short, flirty, and give them the next move to take. Want to grab a drink? Want to see who’s better at Mario Kart?
You have dead animals in your profile pic
Being passionate about hunting or fishing is great. I’m sure your potential lady friend will be so proud of your successful hunt. BUT the thing is, most women don’t want to see the dead animal you’re posing with, so save it for your hunting buddies group chat.
Action: One hunting or fishing photo in the mix is fine - just not the first photo.
Your main photo is not of you
Even if it’s a funny or intriguing photo, most singles will swipe left for this. We want to know what YOU look like, not the sunset at the beach or a dog. How will they even know it’s your dog?
Action: You know what to do. No good photos? Message me, I’ll find you an affordable photographer in your area.
Your bio just says, “If you want to know, just ask.”
I wouldn’t have to ask if you just told me? I understand it is meant as, “I’m an open book,” but truthfully it just reads as allusive in not stating anything else about yourself. How is someone supposed to message you with a question to start a conversation?
Action: Add a call to action. Describe yourself & what you’re looking for. Then give them an invitation to respond, “Sound like you? Let’s chat.”
All your photos are in a group
Having friends is great, but we want to be able to figure out who you are, not fish around.
Action: Keep it to ONE group photo and a few of you solo (doing interesting stuff of course).
Hopefully, you found some of these tips useful! Again, if you have a short attention span, enjoy the video here.
Ready to make a change, but don’t know where to start? Contact me here!
